Monday, September 30, 2019

Code of Ethics for Engineers Essay

In his essay, â€Å"Thinking Like an Engineer†, Michael Davis argues that: engineering is a profession which requires a code of ethics, and that the engineers must abide by the code of ethics. He argues that engineering is a profession which requires a code of ethics so that engineers can be expected to follow specific normative patterns in carrying out their profession. This is for the benefit of the engineer himself, for other engineers and for the public in general. Having a set of normative patterns to follow as guidelines in exercising the engineering profession helps the engineer weigh different factors in making decisions. It lessens the possibility of being effectively influenced by outside considerations. The engineer can choose to abide by what the code of ethics provides and he will still avoid the shame and disrepute in case the decision he made based on his code of ethics will ultimately turn out to be wrong. His fellow engineers are also benefited because they will have a right to expect that an engineer will do according to what the code provides. They can trust that their colleagues will not adopt any conduct inimical to the profession and will not cut them short because of competition. They could reasonably expect that they can perform what engineers are ethically bound to do without the risk of being overruled by other engineers in the ethical aspects of their work by any high-handed method. They need not succumb to the pressure to do the things that an engineer should not do. Also, they could generally criticize the work of other engineers which are more or less opposed to what the code requires of them. The protection to the public afforded by this code of ethics for engineers is generated by giving them the right to expect that engineers will follow what the code requires of them so that the general public could reasonably object to any work done by an engineer which may seem unethical. The public can also be assured that the engineers will apply their expertise for the common good and will not take advantage of the public. The argument that the engineers must abide by the code of ethics is also for the good of everyone including the engineer himself. It is interesting to note here that Davis said that all engineers are obliged to follow their code of ethics whether they have read it or not. Indeed, the ethics they are to follow is inherently embedded into their profession. The engineer must abide by the code for the simple reason that he has chosen that profession and, therefore, must vow to abide by the rules and conventions set out by such profession. As a professional, he also has an obligation towards society to seek the common good and not only his personal aggrandizement. And more practically, he must abide by the code to avoid the shame and embarrassment in case something wrong happens with his work or with its results. He can fall back to the code to justify his decision. In fact, if his decision is totally done by the â€Å"book†, then the â€Å"book† itself will do the explanations for him. What is more, he can trust his colleagues to come to his defense with claims that â€Å"the engineer was just doing his job. † All in all, an engineer must abide by the code of ethics because it is his duty and it is also for his own protection. In conclusion, Davis went further to say that the responsibilities of an engineer goes beyond than just abiding by the code ethics. An engineer must also support it and require his fellow engineers to adopt a conduct which is in consonance with what the code provides.

Sunday, September 29, 2019

Managing Customer Perceptions of the Business Environment

Per Bendapudi and Berry, the environmental influences consumer behavior but does not influence consumers’ trust. Organizations have to research extent of how their marketing environment creates customers’ perceived behavior and also how individual factors of given environment add to that perception. While many other researchers and authors suggest that functional behavior requires perception of trust, authors of this article are suggesting that this may not be obsolete condition. Some organizational environments are more likely to result in dysfunctional or functional behaviors as a result of larger customer perception of dependency. If customer is perceiving dependence in continuity, competitive advantage is than probably gained through managing customer perceptions of the organizational environment to reduce perceptions of high dependency. This may then reduce the negative impact arising from dependence based dysfunctional behaviors. If customers exhibit functional behaviors when they perceive themselves to have a low dependency upon a service organization then the findings suggest practical steps that those organizations can take to influence customer perceptions of the business environment (Hilton&Jones, 2010). Analysis Hilton and Jones wrote this article because of the fact that customer perceptions of the organizational environment and its influence on customer behavior is an area that is not researched enough. Customer behavior is a concept of a response to perceptions of organizational environment and they are categorized as functional or dysfunctional behavior based on potential impact on the firm. Authors are arguing that some organizational environments are more likely to result in functional or dysfunctional customer behavior. Per Hilton and Jones, that is result of greater perceived dependency, irrespective of whether customers trust their service providers, or business partners. There are numerous findings that consumer imagery extends beyond perceived price and company image to the business environment. Businesses that enjoy favorable image generally find that their products are accepted more readily than those from businesses that have less favorable or even neutral image in customers’ perception. This study focuses on the environmental antecedents of dependence. If a characteristic of the business environment is that it generates customer dependence upon a business partner then it is important for organizations to understand which aspects of their business environment contribute towards the perception of dependence (Hilton&Jones, 2010). Consumers’ selections of stimuli from the environment are based on interactions of their expectations and motives with the stimulus itself. People usually perceive things they need or want, and block the perception of unnecessary, unfavorable, or painful stimuli. This study was designed to identify, compare and contrast the experiences of commercial and private clients to determine whether the environmental variables identified by Bendapudi and Berry were applicable to the legal service context and, if so, were they also relevant to individual consumers as well as business customers. It is more difficult for consumers to evaluate the quality of services than the quality of products because of certain distinctive characteristics of services (in this case legal service provided by a law firm). Legal services are intangible, variable and perishable. Customers are usually not capable of comparing services side-by-side. Therefore other significant factors play role in shaping perception and dependence such as quality of office, room furnishing, number of framed degrees and rewards on the wall, pleasantness of the receptionist, all contribute to the evaluation of the organization that provides legal services. Result of the study finds that commercial clients think that their organizations live in turbulent times where outcomes are uncertain but also where decisions, actions and opportunities are time-dependent. In contrast, private clients do not appear to perceive the legal services environment as dynamic. They suggest that legal matters take a long time, often longer than they expect. These findings cannot be taken for granted. Actual quantity of services can vary from day to day, from service employee to service employee and from customer to customer or case to case. When marketers try to standardize their services in order to provide consistency of quality, downside is the loss of customized services, which many consumers value. Major issue with legal services is that they are first sold and then produced and consumed simultaneously. An inferior legal service is consumed as it is being produced. There is little opportunity to correct it, negative impression caused by legal services representative is difficult to correct. Consumer evaluation of service quality is usually reflection of magnitude and direction of the gap between the customer’s expectations and customer’s assessment (perception) of service quality. That perception of service quality includes segments of the business environment and built up dependence. We can see completely different research results between commercial and private customers. This is happening because the expectations of a given service vary widely among different consumers of that same legal service. These expectations stem from word-of-mouth, their past experiences, the promises made about the service in ads and by legal services representatives, available alternatives, and other behavioral factors. In individual customers respond I see significantly increased likelihood of lower perceived service quality due to raised customer’s expectations. Legal services environment serves to influence perceived quality of services and decisions of consumers. Conclusion Consumer motivation is a highly dynamic construct that is constantly changing in reaction to life experiences. Needs and goals change and grow in response to individual physical condition, environment, interaction with others, and experiences. As individuals attain their goals, they develop new ones. Many needs are never fully satisfied, they continually impel actions designed to attain or maintain satisfaction. And also, people who achieve their goals set new and higher goals for themselves. Expectations of success or failure in reaching certain goals often influence the nature and persistence of individual's behavior. Expectations are often based on past experience. Effects of success and failure on goal selection have influence on the marketer. Goal should be reasonable. Advertisement should not promise more than product will deliver. Even solid product will not be approached if it fails to live up to expectations. Law firms’ aggressive advertising is in fact creating dependency. Some of the consumers are attracted by word-of-mouth legal services’ positive (or negative) image created in media and based on their results in previous cases.

Saturday, September 28, 2019

Brokeback Mountain

The movie opens in 1963 in Wyoming when two young cowboys are looking for work as sheep herder. The two cowboys, Ennis Del Mar (Heath Ledger) and Jack Twist (Jake Gyllenhaal), are sent to Brokeback mountain to herd sheep’s and it is there that both fall in love with each other. After this realization, both go their separate ways; Ennis back home to his sweetheart, Alma (Michelle Williams) and Jack to Texas to be a rodeo rider. Four years later, the two are reunited when Jack visits Ennis. At this point both men are married with kids; Ennis to Alma and Jack to Lureen (Anne Hathaway). The two meet together once a year in Brokeback Mountain, the one place both men feel safe and comfortable to express their love for each other, over a 20-year period. Heath Ledger and Jake Gyllenhaal masterfully portrayed their characters to a tee. Ennis Del Mar is a very simple and quite man who just wants to find a place for himself in the world while Jack Twist is outgoing, full of dreams which, due to the blatant homophobia of the time and location, cannot come true. Jack’s dream is to live with Ennis in their own ranch, a dream that Ennis knows is unrealistic. Ennis is tormented by his love for Jack because as a child he witnessed what happened to a man who lived in a union others deemed not right while Jack is tormented by Ennis’s refusal to accept and acknowledge their relationship beyond Brokeback Mountain. Some in the mainstream media, which took some people by surprise, positively received Brokeback Mountain. The movie was critically praised and received many awards for the actors and director. Heath Ledger was nominated for the best actor category in a drama, Michelle Williams for best supporting actress in a drama and Ang Lee for director, which he won at the Oscar’s. Since Brokeback Mountain came out, there have been several shows and movies that have gay, lesbian, bi-sexual, transgender and transsexual (tblg) characters featured. Ang Lee said it best when he accepted his award for director for Brokeback Mountain â€Å"the power of movies to change the way we’re thinking† (Globes goes to ‘Brokeback’, ‘Walk the lines’; International Herald Tribute, January 17, 2006). Only time will tell if this will led to society being more open-minded of people from the tblg community. A good indication of acceptance is when such movies are classified as a romantic movie instead of a ‘gay cowboy movie’ Brokeback Mountain Brokeback Mountain The movie opens in 1963 in Wyoming when two young cowboys are looking for work as sheep herder. The two cowboys, Ennis Del Mar (Heath Ledger) and Jack Twist (Jake Gyllenhaal), are sent to Brokeback mountain to herd sheep’s and it is there that both fall in love with each other. After this realization, both go their separate ways; Ennis back home to his sweetheart, Alma (Michelle Williams) and Jack to Texas to be a rodeo rider. Four years later, the two are reunited when Jack visits Ennis. At this point both men are married with kids; Ennis to Alma and Jack to Lureen (Anne Hathaway). The two meet together once a year in Brokeback Mountain, the one place both men feel safe and comfortable to express their love for each other, over a 20-year period. Heath Ledger and Jake Gyllenhaal masterfully portrayed their characters to a tee. Ennis Del Mar is a very simple and quite man who just wants to find a place for himself in the world while Jack Twist is outgoing, full of dreams which, due to the blatant homophobia of the time and location, cannot come true. Jack’s dream is to live with Ennis in their own ranch, a dream that Ennis knows is unrealistic. Ennis is tormented by his love for Jack because as a child he witnessed what happened to a man who lived in a union others deemed not right while Jack is tormented by Ennis’s refusal to accept and acknowledge their relationship beyond Brokeback Mountain. Some in the mainstream media, which took some people by surprise, positively received Brokeback Mountain. The movie was critically praised and received many awards for the actors and director. Heath Ledger was nominated for the best actor category in a drama, Michelle Williams for best supporting actress in a drama and Ang Lee for director, which he won at the Oscar’s. Since Brokeback Mountain came out, there have been several shows and movies that have gay, lesbian, bi-sexual, transgender and transsexual (tblg) characters featured. Ang Lee said it best when he accepted his award for director for Brokeback Mountain â€Å"the power of movies to change the way we’re thinking† (Globes goes to ‘Brokeback’, ‘Walk the lines’; International Herald Tribute, January 17, 2006). Only time will tell if this will led to society being more open-minded of people from the tblg community. A good indication of acceptance is when such movies are classified as a romantic movie instead of a ‘gay cowboy movie’ Brokeback Mountain Brokeback Mountain

Friday, September 27, 2019

Global Branding Essay Example | Topics and Well Written Essays - 3000 words

Global Branding - Essay Example itical to note that the debate of the standardization versus adaptation is largely rooted into the overall discussion on the globalization and anti-globalization debate. Despite the increase in the overall anti-globalization sentiments across the globe there are still efforts towards the standardization as well as the adaptation of the brands across regions. The debate therefore between the localization and the offering of the standardize products across all the regions largely depends upon how the organizations take into consideration different factors. Though both the approaches towards the brand strategy also required to be explored from the perspective of how they may have an impact on the marketing as well as the financial outcomes for the organizations. This paper will discuss and explore the issue of how the standardization as well as adaptation may have on the marketing outcomes such as prices, premium, market shares besides discussing as to how the same can have an impact on the financial performance of the organization. Branding itself has become one of the challenging aspects of managing the overall marketing strategy of the firm. Marketers have to actually now shift from the product standardization to the brand standardization as increased awareness of the global consumers actually require firms to cater to the uniform needs of the consumers also. Branding as a process actually refers to the process of connecting the name and the reputation to a person or an item. As such, the overall breadth and scope of the branding has expanded and often covers the products and even different product ranges. (Whitelock and Fastoso et al., 2007, pp. 252--270) Increasingly, international marketing experts believe that the share of the globally standardized brands is increasing at relatively greater pace. The entry of luxury brands into Asian markets speaks volumes about the penetration of the global brands into the markets which were previously not served by these

Thursday, September 26, 2019

Breakthrough of Electricity-Powered Vehicles and their Potential Essay

Breakthrough of Electricity-Powered Vehicles and their Potential Benefits - Essay Example So it must be the decision of everyone to at least consider partaking in the prevention of increasing consequences of environmental pollution that affects the local, regional, and global environment. It is in this reason that the United States should consider looking for alternatives that will totally eliminate driving fuel-based motor vehicles. Driving electric cars in the future is a good alternative due to the following economic and environmental reasons. Electric cars will decrease America’s dependence on foreign fuel â€Å"Oil is the lifeblood of modern civilization† (Pollack 278). It could not therefore be contested that America’s modern economy rely heavily on foreign fuel. However, one essential advantage in driving electric cars is to minimize the dependence of countries like the United States on countries which can produce substantial amount of oil for global consumption. Unfortunately, the impacts that electric-powered cars have to offer and all of the benefits that are derived from them are not appropriately communicated to the public. The United States is without question highly dependent on oil that has become a major source of worldwide conflict. With the utilization of the electric-powered car, countries like the United States will be able to achieve independence on imported oil. Reaching this ambition appears to be so close yet so far considering â€Å"a real, permanent solution to deal with the economic pain and strategic vulnerability inflicted on every American as a result of the collective foreign oil addiction† (Huffington Post). Purchasing oil is outrageously expensive, and the United States is already in debt with the Middle East leaving vulnerability to manipulation. The United States should not be dependent on any country, let alone the Middle East, especially not for a resource that has ultimately led to war. Electric cars using renewable energy will sort out this mess once and for all. As President Obama s tates in his speech, â€Å"our economic prosperity should not be beholden to the Middle East, or anywhere else† (Huffington Post). This addiction cannot be easily solved by turning to other countries for drilling but can be resolved by the government urging Americans to be in control of the future energy consumption. This could not be possible without the uprising usage of electric vehicles. â€Å"Using domestically-generated electricity rather than relying on foreign oil, we can achieve energy independence and will no longer need to engage in costly wars in the Middle East to secure energy supply† (Papercut Films). Electric cars will decrease emission of green house gases Every fuel-powered car releases massive amount of dangerous gases, rapidly adding to the buildup toxins in the atmosphere. Specifically, the combinations of Carbon, Nitrogen, and Sulfur Oxides, and Hydrocarbons [question: are these words capitalized?] emitted from the exhaust pipe. Besides solid evid ence, these scientific terms hold no significance, unless one is aware of the everlasting affects these gases have on the environment. In the midst of the car’s fumes merging into the air that people breathe, the destruction of the ozone layer is also intensifying, which in turn increases global warming. Inhaling Carbon Monoxide impairs the flow of oxygen to the brain, lung problems including cancer, birth defects, and ultimately can lead up to damaged

The role of managers and clinical leaders Essay Example | Topics and Well Written Essays - 750 words

The role of managers and clinical leaders - Essay Example This research will begin with the statement that the performance of all individuals is based on a large number of factors including internal as well as external ones. It is the responsibility of managers to make sure that all individuals within the organization are motivated enough and their goals are aligned with those of the company. All work done by the employees must be directed towards the objectives of the organization. Mostly all organizations now have a human resource department to improve the motivational level, performance as well as the productivity of the employees. This would improve the overall performance of the organization and would also result in higher profits due to improved quality of the task work. The factors related to the performance of an employee working in a company are similar to those working in a health organization. The motivation of employees is dependant on many factors including environmental factors etc. It also includes factors such as the task st ructure, the workplace environment as well as how the managers treat the employees and other subordinates. The process of performance management aims to improve the effectiveness of employees in order to achieve the organizational goals and objectives. It includes planning, developing as well as rewarding to increase the overall motivation of employees. Planning includes setting the expectations of employees and monitoring the overall performance of the employees. The management should also rate the performance of employees and provide rewards for good performance.... If an employee is continuously facing problems then the manager should change the tasks assigned to the employee involved. This would give the employee chances to use his potential and portray his skills. However, if the employee continues to face the same problems then the manager should realize that the problem is not with the tasks assigned but other factors within the employees such as the motivational level. Therefore, the manager should try to motivate the employees in order to improve his performance for the assigned task. In order to keep the staff motivated, managers all over the world follow a number of strategies. These strategies include performance appraisals, commission pays, other intrinsic as well as extrinsic rewards etc. These rewards act as tools for the motivation of employees in all kinds of organizations. These increased levels of motivation in employees would increase the productivity and improve performance of the organization as a whole. This would also impro ve the employee morale and the organization would be able to retain talented employees as well. It would also improve the image of the organization in the business world. Managers should place a lot of importance on the motivation of employees as they themselves might be the reasons for low motivation and they need to understand what problems the employees are placing in their workplace (Motivation and productivity in the workplace, Web). Managers and clinical leaders have a lot of responsibilities to fulfill to improve staff morale as well as motivation of the staff employees. In order to improve staff morale and motivation, managers can develop clear cut rules and goals for the staff employees. They can even employ

Wednesday, September 25, 2019

Oscar Romero and Post Vatican II Church Essay Example | Topics and Well Written Essays - 1000 words

Oscar Romero and Post Vatican II Church - Essay Example Prior to these sessions, mass were conducted in a way that priests turned their backs to the congregation, modern forms were not accepted, masses were conducted in Latin language only, and sacraments were not updated or simplified. The council introduced new documents which saw landmark transformation of the Catholic Church. (http://www.catholicnews.com/data/stories/cns/0505787.htm). Alters were altered, and priests were made to face the congregation, priesthood and religious life were renewed, liturgy was modernized, lay Catholics participation in church affairs was enhanced, Catholic church opened dialogue with other churches and non-Christians and the church was recognized as ‘the people of God’. Way was given for people around the world to conduct masses in their vernacular language. All these changes were not immediate. This saw the church began a long and contentious process of every aspect of the Catholic Church. The council regarded this transformation as a way of opening dialogue with the modern world and facing modern challenges that were inevitable. It is believed that were it, not for these changes introduced by the Vatican II council, the church would be a small minority in the modern world. These transformations brought modern-day men and women nearer to the gospel and made the gospel important to them which was not the case before. One of the goals of the council documents was to enlighten the modern believers to see the world as an opportunity to announce the gospel and not a threat to the gospel. Prior to this, many catholic believers viewed the modern world as a threat to the gospel and existence of the church. These transformations greatly changed the spiritual view of the church. Another ongoing spiritual task since the inception of these transformations has been to enlighten the young generations not to see the Vatican as an ancient history of the church

Tuesday, September 24, 2019

Reading response Essay Example | Topics and Well Written Essays - 250 words - 26

Reading response - Essay Example This paper examines the components and elements of the Kennan Telegram. George Kennan was an advisor at the US embassy in Moscow and he had a critical review and analysis of the Soviet Union and how they sought to pursue their foreign policy against Capitalist nations and non-friendly nations. In his telegram, George Kennan stated that the Soviet Union sought to promote and export their Communist ideology and promote revolutions in Capitalist nations. He stated in his telegram that â€Å"In course of further development of international revolution there will emerge two centers of world significance: a socialist center and drawing to itself the countries which tend toward socialism, and a capitalist center, drawing to itself the countries that incline toward capitalism.† This was at the center of Truman’s doctrine and later the presentation of the need to prevent the domino effect of Communism (Miscamble 54). This was central in shaping American Cold War ideology. The telegram also warned of the Soviet strategy of implanting Marxists in foreign nations to try to promote Marxism through spies. This formed the basis for the probing of various internal elements in the United States. This claim gained significance when the Soviet Union acquired nuclear weapons and there were accusations that US spies were involved in the process. This led to â€Å"Macarthyism† which became a byword for the targeting and persecution of suspected Soviet spies (Lacey 211). Kennan’s telegram also sought to present an argument for the presentation of the Soviet Union as an aggressive nation that sought to exert its expansionist policy in various forms similar to the methods used in imperialist Russia (Lacey 211). This presented the Soviet Union as a threat to the American people and prompt action against the Soviet Union In conclusion, Kennan’s telegram was a strong and critical message that presented the Marxist and expansionist ideology of the Soviet Union to the US

Sunday, September 22, 2019

What role has air-power played in warfare after 1945 Essay

What role has air-power played in warfare after 1945 - Essay Example However, in the event that the enemy proves stronger than anticipated, it uses airpower to carry out air offensives against the enemy. Airpower in this case refers to a military strategy that involves carrying out aerial bombardments from the air, which in most cases are done using fighter jets. Some of the wars that America has involved airpower include World War II, the Korean War, the Vietnam War, the Serbian War and the Afghan War, just to name but a few. However, Corum (2007) claims that the use of airpower has been marred with controversy since 1945. In this regard, there are those that believe that airpower has helped in emerging victorious while there are critics who believe that airpower has been a failure in the U.S. warfare. The aim of this paper is to analyze the successes and failures of airpower based on case studies. Opinion is divided down the middle regarding the effectiveness of airpower in warfare. On one hand is a section of the society that believes that airpower has played a huge role in enhancing the success rates of the U.S. force in the wars it has fought in the past. On the other hand, are critics who feel that air power has not achieved any meaningful success in some of the wars that the U.S. has fought. The U.S. has fought, the U.S. military has been using airpower as a tactics of maintaining superiority by suppressing the enemy’s ability to fight. This was witnessed during the World War II in which the U.S. and its allies used airpower to gain superiority over their opponents (the German forces especially) through aerial bombardments. As a result, it became very hard for the German forces to mount strong resistance against the U.S. and its allies (Keegan 1990, p. 31). This enabled the allied forces win the war more easily than earlier anticipated. The events of WWII are one of the success stories of airpower in warfare. Apart from the success of Airpower in WWII, there exists other warfare where airpower has been successful. For instance, the use of airpower played a huge role in winning the Gulf War during Operation Desert Storm. The Desert Storm was a war against Iraq for its invasion of Kuwait. The war begun on August 2, 1990 and ended on February 28, 1991 with the U.S. and its allies emerging victorious. However, the success in winning this war has been linked mainly to the use of airpower. Momyer (2003, p. 5) reveals that the U.S. and its allies used airpower during the first days of intervention in the war to destroy Iraq’s air defense system, thereby allowing the allied forces to gain control of Iraq’s air before introducing the ground forces. The U.S. forces and its allied forces carried out massive bombardments from the air to gain control over Iraq’s airspace. In so doing, the allied forces also managed to capture all the Iraq government’s infrastructures before deploying the military to takel vantage positions. Momyer (2003) notes that the main aim of air attacks w as to pave way for the U.N. backed ground forces. In fact, reports show that after taking control of the air through aerial bombardments, the ground forces found it easy fighting the Iraqi forces as their major efforts was now devoted mainly to attacks against the communication lines that the Iraqi forces used. This was followed by assaults on the defense lines of the Iraq forces. In the end, the U.S. led forces emerged victorious in the war. Supporters of airpower have argued that without the use of airpower, the war would have taken the U.S. and allied forces more time to win than it actually took. This is because the Iraqi forces would have taken advantage of the air to attack the allied forces. Even though the airpower proved effective in winning the G

Saturday, September 21, 2019

Youth is not a Time of Life Essay Example for Free

Youth is not a Time of Life Essay Youth is not a Time of Life it is a State of Mind. It is the temperamental Predominance of courage over timidity. The youth of today are not alien to anyone of us. According to some, the way our youth are faring directly classifies them as a serious problem of society. But I would like to ask these people,that how can modern youth be a problem of society when the same youth is very much a part of society? Something which coexists and relates to our social order is to be called part of the society and so cannot be classified as a problem. The problems, which these unthinking few or many speak of, do not lie in these young people. The problems lie in the ways in which they have been guided or rather misguided. Many would agree that the Western Cultural Invasion has just left our youth clad in torn jeans and T-shirts with their heads up in the way in which they have been brought up. Children should be made to learn to distinguish between right and wrong and this responsibility lies on the shoulders of their elders. Today, an over whelming majority of the population of Pakistan is under privileged. The youth of this population does not have the means to develop and expand their horizons. Hammed in by conservative backgrounds, smothered by immoral values and then left entirely on their own, these youth are being transpired by the society they live in. So it is wrong to make the youth the scapegoat for our own crime neglect. Our youth is an integral part of our society there is no denying that. Without them, there would be no hope left at all for the future. With proper guidance the youth of today can shape up to become the leaders of tomorrow. And to become that, our youth today needs role models more than they need critics. Youth walked slowly ahead of me Leading the way to the Dawn And I followed For the child is father to the man. (Khalil Jibran)

Friday, September 20, 2019

Analysis of Barclays Hardware Systems

Analysis of Barclays Hardware Systems Reason for choosing organisation A couple of businesses were considered for the report. Both had a suitable IT system that was an integral part of their day to day operations and was suitable to investigate. Ultimately, Barclays IS team was chosen because they were far more accessible. Data collection is a planned approach to acquire information from a source or sources to form a clear understanding of a particular area of interest (Davies, 2007). Various methods can be employed to collect data such as questionnaires, interviews, observation, and group discussion (Denscombe, 2013). The primary method of data collection was through a face to face interview. A questionnaire was developed to find out about the architecture and infrastructure of the companys computer systems. The responses were then written down as they were given (Appendix). Hardware and Operating Systems Everyone in the office has a ThinkPad t410 or a similar spec laptop. These will either run Windows 7 or Windows 10 depending on what the person needs. Its worth noting that site uses hot desks with employees plugging in their laptop at any available workstation. Several Windows servers of various specs are used. These are built to the specification required of the application/function to be hosted on them. Mainframes using z/OS (MVS Multiple Virtual Storage) VMs with RHEL5/6/7 (Red Hat Enterprise Linux) Hpnsk, by hp (tandem) Legacy servers with AIX Software The employees laptops all have Microsoft software management, Microsoft Exchange for email, Atlassian Jira, and Cisco Jabber for VoIP. Both laptops also use NAS (Network-attached storage) for most their storage. A lot of the other software depends on the OS that the laptop runs. Windows 7 laptops use Microsoft Office 2010 and have the ability to install bespoke software with local admin access (special permissions have to be given for this). By contrast, the Windows 10 laptops use Office 365, a software package accessed through Microsofts cloud service, and are only allowed to use thin clients, a client that relies on the cloud for its computational processes. Network facilities split into several domains, depending on security requirements. DMZ (Demilitarized Zone) for connecting to third parties. Mqipt, certification. Security Measures There are a wide range of security measures in place at Barclays. In terms of physical security, all access on site requires swipe cards with access only being given when necessary.   In addition to this, tailgating someone is a dismissible offence for both parties involved. For virtual security, the estate has several measures in place. They have an external and an internal firewall (the DMZ is between these two firewalls). Any admin rights need Identity and Verification checks to be allowed. Service accounts (non-login accounts with personal access controlled via PowerBroker) allows for the user to perform certain admin tasks without needing root access, essentially reducing abuse of privilege. In terms of redundancy, Barclays has a few different levels of this depending on how critical it is to the business. For the lowest tier, they use offsite backup servers to ensure that data is not lost in the event of a disaster (i.e. flood, fire, theft). For important services that need to be kept online, they can use active-active. This hosts the service in two distinct geographical locations with load balancing between them. If one of the hosts were to close for any reason, the load would pass onto the 2nd host. Not all software is capable of this active load balancing, for these instances active-passive is used. This is similar to active-active but without the load balancing; instead, if the active instance closes, the passive instance takes over. Hardware and software implementation Barclays thoroughly reviews and tests any new hardware or software before it is implemented to try and find out what effect it will have on the estate. This extends to new versions and patches of software already in use. Every new resource must be suitable for the task, and it must be compliant with the businesses regulations. The disruption is causes should be within business expectations, for example, a critical patch would be implemented regardless of how disruptive it is; by contrast, a less important patch would be scheduled to create a minimal impact. Some software (particularly open-source) have features of the program modified or removed before it is introduced into the business. After this, it is packaged and distributed according to the businesses patching schedule. Legal and Ethical requirements As a bank, Barclays handles incredibly sensitive data and must adhere to the law regarding it. According to the Data Protection Act (1998), anyone using data must follow data protection principles. They must make sure the information is: used fairly and lawfully used for limited, specifically stated purposes used in a way that is adequate, relevant and not excessive accurate kept for no longer than is absolutely necessary handled according to peoples data protection rights kept safe and secure not transferred outside the European Economic Area without adequate protection There is the legal obligation of duty of care that must be adhered to when dealing with customers data, therefore its of extreme importance that the rules and regulations are followed with absolute compliance. This is because if the business is found to be not following them, it can result in up to 5 years in prison. In addition to this, it will hurt the businesses reputation lowering trust that customers place in them. As for ethical requirements, theres no specific drawn up rules however there were specific areas within the businesses where ethics do come into play for example keeping customers information up-to-date and accurate, respecting their privacy and finally of course ensuring its protected. There are also ethics for the workers for example using the systems in a responsible way, making sure computers and software is kept to a particular standard and finally keeping system procedures etc. documented so workers can know how to use them to full potential. Finally, where software is obtained and used on a fair usage policy  this is something always kept too. Effect of emerging technologies Barclays IS team has very much embraced cloud technology and integrated it into a great deal of their systems. All the employees laptops use NAS and many use the cloud for other applications. This has the effect of reducing costs in terms of processing power and memory. It has also allowed for many employees to work from home, something which they do regularly. Open source software is software with its source code made available to the public, in most cases people can study and modify the software. The adoption of open source is something many large businesses are currently going through. The key effect of open source, from a business perspective, is that it is far cheaper than traditional proprietary software, but it does have other effects. It is much easier and quicker to obtain and implement OSS than proprietary. Some older applications are currently unable to work with open source and cloud technology. These applications will likely have to be rewritten to be used in the future. Lenovo ThinkPad T410 Specification: Screen: 14.1-inch WXGA+ (1440 x 900) LED Backlit (Matte finish) Operating System: Windows 7 Professional (64bit) Processor: Intel Core i5-540M (2.53GHz, 3MB Cache) Memory: 4GB DDR3 RAM (2GB + 2GB) Storage: 320GB Seagate 7400.4 HDD (7200rpm) Optical Drive: DVD+/-RW Wireless: Intel 6200 802.11AGN, Bluetooth, Gobi 2000 WWAN Graphics: NVIDIA NVS 3100M with 256MB DDR3 Power: 94Wh 9-cell, 90W 20V AC adapter Dimensions: 13.13 x 9.41 x 1.09-1.26? Weight: 5lbs 9.3oz

Thursday, September 19, 2019

The Dying Dreams :: essays research papers

Arthur Miller profoundly explores the subject of morality and human values in his two famous plays, Death of a Salesman and All My Sons. Though dealing with a common topic , the works contain major differences that help to make them unique. Death of a Salesman describes the tragedy behind shattered dreams and the effects that they bring on entire families. It focuses greatly on illusions created by individuals and the inability of those individuals to except reality. All My Sons, on the other hand, explores the frightening reality of people's insensitivity and their moral values and the illusions created to cover up the tragic reality. The reality versus illusion theme exhibits the parallelisms and the distinctions between the plays. The subject of human values may be compared through the points of view, the imagery, and the life lessons of the two works. All My Sons denounces immorality more directly then Death of a Salesman. Joe Keller's refusal to stop the shipment of cracked cylinder heads causes the deaths of innocent American soldiers. The grim reality is that he allowed the people who were defending him and fighting next to his sons to die, thus committing the ultimate sin of murder. In All My Sons Joe Keller immensely influences the lives of many outside his family while caring only about his own. By contrast, in Death of a Salesman Willy Lowman commits adultery, a rather minor sin when compared with murder. His influence is limited only to the lives of his wife and sons, while he desires to impact the lives of those outside his family. Arthur Miller emphasizes the destruction of lives more apparently in All My Sons then in Death if a Salesman. However, both plays are linked to events dealing with acquisition of money. The theme of material wealth can often be noticed as the basis for many actions in the two works. Joe Keller commits the terrible act because he fears loosing his business and thus, not being able to provide for his family materially. He willingly chooses money over the lives of the soldiers and over the life of his friend and partner. Similarly, Willy Lowman's every action in life revolves around money and material success. His obsession with acquiring wealth destroys his relationship with Biff and his own sanity and happiness. Willy has an affair only to further himself in his career, only to attract more customers.

Wednesday, September 18, 2019

Theme of Power Corruption in Animal Farm, by George Orwell Essay

Power can have the persuasive action in undoing the moral ethics of one’s character. This can be seen throughout history, such as World War II and proven by the actions of Napoleon in the allegory, Animal Farm, by George Orwell. As Lord Acton said â€Å"Power tends to corrupt and absolute power corrupts absolutely.† In history what was viewed as a villain or wrong doer is never the same as the perception. A leader does not begin wanting to do wrong, they start with the best intentions, but power is a tricky thing, showcased in Animal Farm as Utopian ideals but with failed practices. Most new societies that have a Utopian idea most likely stem from a traumatic event where humanity believed it had no other choice but to go to the extreme. Animal Farm does the same thing; these animals feel mistreated by their leader, Mr. Jones so they follow the pigs in order to create a Utopia. In The Giver, by Ray Bradbury, everything appears perfect but there is a glitch that is often hidden in the powers that rule. In The Giver it was the simple truth of life and how they, the powers that ruled, deemed to control it in order to create their own Utopia. These powers, whether the government is one single ruling body, or many, the slow gain of power feeds and justifies any wrong doing. As Napoleon first started out along with the other pigs, they made the seven commandments. Napoleon enforced "The Seven Commandments† which include statements such as, â€Å"Whatever goes up on two legs is an enemy,† â€Å"No animal shall wear clothes,† â€Å"No animal shall drink alcohol,† and â€Å"No animal shall kill any other animal.† By the end of the book, Napoleon breaks all of these commandments for his personal gain. Napoleon uses his power to alter the commandments in order t... ...mal Farm. Ed. Terry O'Neill. San Diego, Calif.: Greenhaven Press, 1998. 70-81. Rpt. in Short Story Criticism. Ed. Joseph Palmisano. Vol. 68. Detroit: Gale, 2004. Literature Resource Center. Web. 25 Nov. 2013. 3. Kirschner, Paul. "The Dual Purpose Of Animal Farm." Review Of English Studies 55.222 (2004): 759-786. Literary Reference Center Plus. Web. 25 Nov. 2013. 4. Richard I Smyer. Some Perversions of Pastoral Animal Farm: Pastoralism and Politics Twayne's Masterwork Studies 19. Boston: Twayne Publishers, 1988. p30-66. COPYRIGHT 1988 Twayne Publishers, COPYRIGHT 2010 Gale, Cengage Learning 5. Lowry, Lois. The Giver. Boston: Houghton Mifflin, 1993. Print. 6. Shakespeare, William. Macebeth. Ed. Rex Gibson. Cambridge: Cambridge University Press, 2005. Print. 7. "The Holocaust." National Parks Service. National Parks Service, 16 Nov. 2013. Web. 24 Nov. 2013.

Watson and Crick Essay -- essays research papers fc

WATSON & CRICK   Ã‚  Ã‚  Ã‚  Ã‚  The article, â€Å"Structure for Deoxyribose Nucleic Acid†, written by Watson and Crick, was a stepping stone on the path of discovery for the building blocks of life. In this article, Watson and Crick briefly state previous theories on the structure of DNA were incorrect in certain aspects but correct in others. Watson and Crick later went on to describe their version of a double helical structured DNA. They indirectly state the importance of their discovery which later them to winning the noble prize.   Ã‚  Ã‚  Ã‚  Ã‚  Previous to this publication, there were at least two other theories on the structure of deoxyribose nucleic acid. The first theory was that the structure â€Å"consisted of three intertwined chains, with the phosphates near the fiber axis, and the bases on the outside.† (Watson and Crick, 4/2/53) This theory had been proposed by Pauling and Corey. Later a second theory was mentioned, but not very dwelled upon, in Watson and Crick’s paper. Fraser had also suggested a triple wined chain. However, Fraser also suggested that â€Å"the phosphates are on the outside and the bases on the inside, linked together by hydrogen bonds.† (Watson and Crick, 4/2/53)   Ã‚  Ã‚  Ã‚  Ã‚  Watson and Crick developed a double chained helix with the bases inside and the phosphates outside. By studying the Pauling and Corey theory, they discovered that where they had the phosphates and the bases were incorrectly placed...

Tuesday, September 17, 2019

Increasing the Educational Benefits of War Veterans Essay

It is tough to be an American soldier. After the September 11, 2001 terrorist attacks on the mainland, the United States of America has been on the offensive in hunting down the terrorists responsible for the crime. The US launched a war against Al Qaeda in Afghanistan and a few years after in Iraq. And in order to sustain the offensive, more American youths are drafted to join the military. America’s military men and women serve as national role models for their selfless sacrifice. They spend more than a year in the front lines combating terrorists, insurgents and help liberating foreign lands from the tyranny. Soldiers help rebuild war torn nations through much needed infrastructure and by introducing democracy. But as the war on terror drags, the number of enlisted men killed in encounters increase day by day. More and more troops return home suffering from debilitating injuries, not just the physical but including invisible scars of posttraumatic stress disorder (PTSD). The patience and vigilance of America’s military men and women have preserved peace, stability and helped fulfill the nation’s destiny. It is therefore reasonable that they receive all the needed support and remuneration after serving the country. War veterans acquire assistance and benefits through the G. I. Bill. The original G. I. Bill officially known as the Servicemen’s Readjustment Act of 1944 provided college or vocational education (covered full tuition at public or private schools, fees, books, and a living stipend) for returning World War II veterans (commonly referred to as or G. I. ’s) as well expensive healthcare. It also provided loans for returning veterans to buy homes and start businesses (Hyman 1986). The G. I. Bill helped around 7. 8 million the World War II veterans re-adjust to civilian life. The unprecedented educational opportunity immensely transformed the American society. A whole generation of blue-collar workers became engineers, doctors, lawyers, teachers and entrepreneurs (Humes, 2006). The G. I. Bill was one of America’s most successful investments. According to the 1988 report for Congress’s Subcommittee on Education and Health of the Joint Economic Committee by 1952, the US government had spent $14 billion (1952 dollars) on educational and job training benefits for 7. 8 million veterans. Of these funds, $7 billion was spent on college and graduate school for 2. 2 million G. I. ’s. ? The first benefit from this investment was increased growth in the economy. The report calculated that about 40 percent of those who took advantage of the G. I. Bill would not otherwise have been able to attend college. The extra output those people created in the economy amounted to $35. 6 billion (1952 dollars after factoring out inflation) over the next 35 years. There is no doubt that better educated veterans have higher income levels that will inevitably increase tax revenues. For instance according to the same report, for every $1 invested in education under the original G. I. Bill of 1944, the government received at least $6. 90 in return economic benefits such as increased tax revenue. Unfortunately at present time, the educational benefits provided for by the G. I. bill is not enough to cover even the educational expenses of the war veterans. The sad reality is that while the cost of an education has increased, the benefits available to veterans have decreased. To obtain a college education, veterans must pay their own tuition, room and board and other college costs and then are reimbursed only up to their eligible benefit amount over the course of the semester. In 2005-2006, the average cost of a four-year college (tuition, fees, and room and board) topped $17,000 a year. Yet full-time G. I. benefits covered barely more than half those expenses (USA Today, 2008). All these limitations effectively put the dream of higher education out of reach for far too many soldiers who have served the nation in the current wars. As the war on terror drags, the prospect of serving the country among young Americans appears gloomy. A sound G. I. Bill is critical to the military in meeting its recruitment goals and attracting high-quality college-bound high school graduates. In order to ensure a steadier stream of good recruits, the government must enact legislation that would increase the benefits received by the war veterans. Investing on American war veterans through the GI Bill proved to be one of the most rewarding investments the country had. We must renew the commitment to a new generation of men and women who have served our country with extraordinary courage and distinction. In so doing, they will achieve the better lives they so richly deserve and we will secure a better America. We need a revamped GI bill that would address the educational needs and other benefits of our war veterans. I propose that the veterans committee provide an increase in the educational benefits or if possible award the same benefits received by the World War II veterans to the new generation of US war heroes. References Labor Institute and Public Health Institute (1997). Corporate Power and the American Dream: Toward an Economic Agenda for Working People. New York: Apex Press. Hyman, H. M. (1986). American Singularity: The 1787 Northwest Ordinance, the 1862 Homestead and Morrill Acts, and the 1944 G. I. Bill. University of Georgia Press. Humes, E. (2006). Over Here: How the G. I. Bill Transformed the American Dream. Harcourt Brace. Marklein, M. B. (2007, June). How Far Do G. I. Benefits Go? USA TODAY. Retrieved: April 20, 2008 from USA TODAY website: http://www. usatoday. com/news/education/2007 07-10-gi-bill-report_N. htm Subcommittee on Education and Health of the Joint Economic Committee (1988). A Cost Benefit Analysis of Government Investment in Post-Secondary Education Under the World War II GI Bill.

Monday, September 16, 2019

Canadian same sex marriage Litigation Individual Rights Community Strategy Essay

This essay summarises and analysis a literature material in the form of an article namely â€Å"Canadian Same-Sex Marriage Litigation: Individual Rights, Community strategy written by Christine Davies.’ The author Christine Davies is a Student of Law at Sack Goldblatt Mitchell LLP in Toronto. With the assistance and guidance of Professor Lorraine of the University of Toronto in the Faculty of Law, Douglas Elliott and Cynthia Petersen, Christine is able to come up with the article and published it in 2008. This essay addresses the issue of marriage, the legal status and definition of marriage. It goes further clearly to outline the historical overview of the same-sex marriage litigation in Canada also bringing to light further future expected developments on the same (Davies, 2008. P. 32). The relationship or correlation between the law and the social change is quite close, a constitution can be well described as ‘mirror’ reflecting the nation socially and therefo re it needs to protect and recognize the values of the society at large. The constitution is also as a living tree and thus it must grow or evolve in a manner consistent with the evolving social attitudes and policies. The author of the article ‘Canadian same-sex marriage litigation’ seeks to explore the relationship that exists between the law and social change as it is evidenced in the changing judicial, political and also social approaches to the exciting issue of the same-sex marriage in Canada. The article surveys in details the litigation history of same-sex marriage in the common law within the jurisdictions of Canada. Cases involving the same were pursued over a span of thirty years before litigants finally succeeded in the year 2003 (Davies, 2008: P.2). These cases were well chosen, well strategized, coordinated and applied. The most recent cases just before the litigants won involved use of a multi-pronged approach to them utilizing both the common law and the Charter arguments and thus increasing chances of reaching the best possible results. Humanizing the issue and also contextualizing the legal phenomenon by mostly relying on the plaintiff`s feelings and words combined wi th the use of social science evidence put the litigants a notch higher in their struggle. The lessons brought to the surface by this article in terms of a flexible, Outcome-focused strategies and the much emphasis on unearthing the true nature of LGBT identities and nature will be very key in the future cases on LGBT rights litigation (Davies, 2008. P. 23). The institution of marriage both a social and a legal concept which has mostly been based upon traditionally religious views and opinions based on heterosexuality. With the current changes of certain social values and emergence of groups such as, the LGBT community, over time this concept has been actively debated and has been subject to much controversy and contention. The controversy and contention surrounding this subject originates from the conflict which is evident between long-established traditional or religious beliefs which in turn have helped to shape the country, against the now growing heterogeneous environment which does not conform to these views. The paper presents the deeply rooted tension and controversy regarding the institution of marriage versus the equality rights of the same sex couples or the gay and lesbian couples. This paper goes further to outline the key issues surrounding the recent social changes towards the same-sex marriages and its relationship with equality rights and the social role and function of the institution of marriage. The question of whether legal rules regarding marriage does, in a way, achieve the right balance between equality rights and the social role and function of this institution of marriage (Davies, 2008. P. 10). This contentious and controversial issue is worthy of examination since with time marriage has become a polarizing and complicated entity which in many key ways consequently affects the lives of many people in the country and world at large. The legislative framework and approach to same-sex marriage in Canada addresses the merits and demerits of legalizing same-sex marriage in Canada and also the issue of civil unions for same-sex couples. In addition, the article determines the best option for balancing equality rights while at the same time not compromising the social role and function of the institution of marriage. Several scholarly articles and both past and current jurisprudence, existing legislation, and a few other secondary materials such as, surveys and public opinion polls are used in the analysis of this article. In accordance with the Constitution Act of 1867, the federal government of Canada has exclusive control over â€Å"marriage and divorce,† while the provinces or provincial governments have control over the â€Å"solemnization of marriage† implying that the power to enact laws concerning marriage is within their jurisdiction. Despite the fact, this responsibility concerning marriage was quite clear there was still no proper or distinct legislative document or law that properly defined marriage. The only one piece of legislation that came close to defining it came from an interpretation of a particular clause found in the referred to as Modernization of Benefits and Obligations Act which states that â€Å"For greater certainty, the amendments done by this Act do not affect the interpretation and meaning of the word marriage which is, the lawful union between one man and only one woman to the exclusion of all others.† It was clearly held that â€Å"Marriage is clearly understood throughout time and different cultures as an institution well designed to meet the unique and specific needs, capacities or abilities and circumstances of opposite sex couples and their children and thus regarded as an institution that brings together or unites the two complementary sexes thus providing a supportive and proper environment for the procreation and rearing of successive and future generations† (Davies, 2008. P. 14). The above state of affairs in regard to marriage meant that gay couples seeking to be legally united were propelled to take their claims to the courts of law. Christine Davies article clearly brings out the issue of the legalization of same-sex marriage, first by giving out a well laid out surveyed out litigation of same-sex marriages within the common law jurisdictions of Canada. It has in an exemplary manner assessed the developments and the shifts in the litigation strategies from the trial-level strategies, which were quite multi-prolonged and both utilized common law and Charter arguments narrowing much thinner to emphasis on the violations of Charter rights (Davies, 2008. P. 2). The article clearly outlines to us how the claims or strategies are selected and applied in order to achieve the maximum best possible results. This article is different from the one adopted and advanced by Nicholas Balla in his article, â€Å"Controversy over couples in Canada, the evolution of marriage and together with other adult interdependent relationships in that Balla surveys the evolution of the current debate concerning four types of intimate adult relationships that fall outside the known traditional definition of marriage that is common-law marriage, polygamy, same-sex partnerships, and non-conjugal interdependent relationships while Christine concentrates on the developments in the litigation process (Balla, 2014. Para. 2). The above mentioned articles together with â€Å"Losing the Feminist Voice article by Claire Young and Susan Boyd. All the three articles provide a good platform for proper studying and understanding the relationship between law of any country and the social change with the Christine David`s article amplifying this the more as shown below.The first leading claim or case regarding same-sex m arriage was: North v Matheson also referred to as First Wave                      In this case or claim, it was expected that the courts could rely on the judgments arising from Hyde v. Hyde & Woodmansee that happened in 1866 to arrive at the conclusion that, for the known Christian religious reasons, any union between two gay men is obviously unlawful and that marriage is an exclusive legal union between one man and one woman (Davies, 2008. P. 9). Corbett v Corbett also referred to as second wave                      The second leading claim which, in a way, added on to the common law was in regard to the definition of marriage as was with clarity established in North v Matheson. The case of Corbett was a case that brought a challenged in regard to the issues around the marriage of a transgender individual (Davies, 2008. P. 11). In this case, the judge had a conclusion that when it comes to defining marriage the issue of building a family is a very essential component and, therefore, natural heterosexual intercourse is of importance and a key requirement in regard to the institution of marriage. Layland v Ontario also referred to as the third wave                      The third case regarding same-sex marriage was that of Layland v Ontario and the argument was against the common law definition of marriage. The argument or claim was successfully acknowledged accepted by at least one judge out of three which was a very timely achievement for those in support of same-sex marriage (Davies, 2008. P. 2). In Layland v Ontario case although the majority judgment still alluded to and supported the decisions made in North and Corbett, the dissenting opinion had a conclusion that the current jurisprudence regarding same-sex marriage is outdated or rather not fashionable in regard to the changing social values, and, therefore, as judges of the common law it is their prime duty to expand the definition of marriage so that it can meet the society`s changing and expanding needs or so as to reflect and mirror the values of the society and what is taking place by that time in the society. In addition to the case above there was also a dissenting assertion as a direct resultant of the enactment of the Charter of Human Rights and freedoms. This made a change thus to be a necessity so as to conform to the Charters of Rights and Freedoms demands and requirements and that pursuant to s.15 of the Charter. The common law`s definition of marriage was, therefore, insufficient, unreasonably and unequal or discriminatory in its treatment towards gay and lesbian couples. Halpern v Canada also known as the fourth wave                      The fourth case was known as Halpern v Canada which brought about the current approach towards same-sex marriage in Canada and thus bringing to a halt the debate to whether gay and lesbian couples were allowed to unite legally or to marry. The verdict or decision from this fourth case concluded that the current common law in the place definition of marriage was to a great extent unconstitutional given the fact that it violated an individual’s inalienable fundamental right to equal treatment without discrimination. As a result of this realization or decision, the federal government thus proposed a bill to that effect to the Supreme Court of Canada. The bill, Bill C- 38, became the center of the debate and thorough discussion for the case referencing to or in regard to Same-Sex Marriage (Davies, 2008. P. 15). The verdict or ruling in that decision led or prompted the federal government to come up with a new piece of legislation referred to as t he Civil Marriage Act. This Act is the current legislative authority governing the institution of marriage in Canada. This act broadens or expands the definition of marriage to also include gay and lesbian couples by stating that â€Å"Marriage, for civil reasons, is the lawful union of only two persons to the or thus exclusion of all others.† This removed the part that the union had to be between one man and one woman to the exclusion of all others. Given the fact that the enactment of the Civil Marriage Act, and the social developments and changes which fostered the considerations of the advantages, as well as the demerits in which this act brought about or created is worth highlighting and noting. As was elaborated by the Law Commission of Canada, who support same sex marriage, it felt that an individual right to marry is a fundamental inalienable personal choice in which each Canadian citizen should enjoy and thus denying them their rightful access to be allowed to marry was an outright rejection in recognizing their personhood as human beings and of their personal aspirations. This argument that was greatly advanced by same-sex marriage supporters clearly demonstrated a direct form of human rights and freedoms violation through unequal treatment, which in turn points or allude towards possible consequences in which this outright denial of key rights could lead (Davies, 2008. P. 26). A good example of such a consequence in re gard to continue this unequal treatment is that it could promote or lead to a very strong justifiable critiques towards the very obvious legitimacy of our most sacred law in the Constitution namely the Charter of Rights and Freedoms document, To be more specific the section regarding our very fundamental right to equality. Further in support of those supporting same-sex marriages came the article. Losing the feminist Voice, debates and deliberates on the legal recognition or realization of same sex Partnerships in Canada that argued in support of the same that denying homosexuals and lesbians the right to marry would in turn add more weight and greatly reinforce the ongoing justification behind the existing disadvantages towards the minority groups, and thus create further future justification in the denial of other fundamental rights for these same minority groups. The article goes further on to note that broadening or extending the definition of marriage to solve the contentious issues and do away with the underlying controversy to allow same-sex couples to marry will, in fact, strengthen the institution of marriage and family by bringing down the burden of the state. The most prevalent arguments of all in relation to the demerits of same-sex marriage mostly focused on to a large extent, the perceived presumptions and misconceptions towards the gay and lesbian lifestyles, as well as the resultant effects in which the same will have both directly and indirectly on marriage. The opponents of same-sex marriage further focused on the importance of clearly maintaining the nature of marriage, as well as combating the future risks in which changing the definition of marriage was likely to bring on board. An opponent of same-sex marriage namely Gwen Landolt, strongly believed and held a very strong comment for the gay and lesbian lifestyle, stating with clarity that infidelity, separation and divorce are more prevalent in same-sex unions given that â€Å"their skill compatibilities are different†, and thus they cannot complement one another. Drug use is thus a very serious and recurring matter for such as these individuals. The above comments allude through suggestion that that allowing homosexual couples to unite legally and marry could pose as a threat and an insult on the sacred institution of marriage. In addition to the above claims, Landolt also insisted that marriage should not just be treated as mere social construct and that it will be detrimental to simply change in an endeavor to respond to the changing society needs and values. She held firmly to the assertion that a marriage is a concept which has remained consistent through and through thousands of years, through many different cultures and hence its value in society at large is deeply rooted. These arguments regarding the future implication in which changing the definition of marriage could foster and bring on board, the opposition or those opposing same-sex marriages argued that the inalienable fundamental equality right, in which the gay and lesbian groups have relied upon to in furtherance of their claim, has been interpreted so broadly or beyond the necessary extent according to s.15 of the Charter and could by implication create a very slippery slope for the sacred institution of marriage. This will in turn lead to a polygamous and probably to incestuous relationships being made legal in the country (Russell, 2008. 38). Conclusion                      As a wrap up this essay has clearly analysed the article ‘Canadian same-sex marriage litigation’ highlighting the key points in the article such as the social developments in regard to same-sex marriages, how the issue of same-sex marriages relate with the equality of human rights and freedoms while at the same time being keen not to affect the social role of the marriage institution negatively. The same-sex marriage litigation needs to be assessed in terms of their impact and sustenance of the LGBT rights in regard to equality ensuring that they are not discriminated (Balla, 2014. Para. 4). This litigation from the analysis of the article can be termed as quite successful although this does not imply that legal cases involving LGBT in days to come will necessarily be successful. It is therefore true that the constitution or the law is like a living tree that grows in accordance to changes in the society and should reflect the social values, practices and attitudes of the society. These kinds of alternative forms of relationship have been recognized by the laws of different countries in the world success in the cases in the Canada litigation can to an extent be attributed to this trend although other countries still continue to strictly oppose them. References Controversy Over Couples in Canada: The Evolution of Marriage and Other Adult Interdependent Relationships. (n.d.). by Nicholas Bala. Retrieved June 13, 2014, from http://papers.ssrn.com/sol3/papers.cfm?abstract_id=481003 Davies, C. (2008). Canadian Same-Sex Marriage Litigation: Individual Rights, Community Strategy. Canada: Crc Press. Russell, P. H. (2008). The Court and the Constitution: leading cases. Toronto: Emond Montgomery Publications. Source document

Sunday, September 15, 2019

Extensive Reading for Efl Learners: a Library Research Essay

Abstract Most of EFL learners do not like reading and they rarely read. It is because some factors such as difficult reading material, uninteresting material and low motivation to read. However, reading skill is important skill to improve learners’ ability in learning a language. From reading, the learners will get much exposure to the language. Therefore, the teachers should introduce a good reading approach for the learners to help them in reading. Extensive reading is one approach which gives the learners an opportunity to get contact with the target language. Extensive reading will motivate learners to read and also learn English. Therefore, it will also enhance the learners’ vocabulary and improve the learners’ language proficiency. Keywords: EFL, Extensive reading, learner. Introduction Reading is one of basic skills which is learnt in English as Foreign Language (EFL) besides listening, writing and speaking. Reading will influence learners’ success in the learning process. Without having a good reading ability, learners will have problems in getting any information from reading sources such as book, newspaper, or journal. As stated by Richard Anderson and the Commission on Reading â€Å"reading as the process of constructing meaning from written texts†. Reading is one way to get information from the source that was written. However, reading is not an easy skill to be learnt. There are some factors that influence the result of the reading activity such as the type of reading, environment, and reading material. In most EFL classes, the focus of the reading skill is on the study of vocabulary and grammar, which is known as intensive reading. That kind of language lesson is not reading at all (Alderson and Urquhart, 1984; Robb and Susser, 1989 in Sheu, 20 03). Moreover, the reading itself should be more than studying the vocabulary and the grammar. The most important of reading is to understand the information in the text, in the other words the focus of the reading is in the reading comprehension. It makes the learners have little time for reading practice in their learning process. As the result, they are maintaining their ability which can help them to read extensively and understand the content of the text latter. Some researchers have introduced some approaches which can help the learners to develop their reading comprehension. One of the approaches is extensive reading. Extensive reading is contrasted with the intensive reading which is slow reading and careful reading which will take much time. According to Sheu (2003) â€Å"an extensive reading (ER) approach appears to be most appropriate option for improving learners’ language proficiency and reading ability†. This kind of reading approach can help the learners to maintain their reading skill and reading ability, because they do not need to know the meaning of every word in the text. It concerns more in the context meaning which help the learners to reduce the time spent for reading. This article will show some reasons why the teacher should use extensive reading (ER) in teaching EFL. Definition of Extensive reading Extensive reading is an approach to language learning, including foreign language learning, by the means of a large amount of reading. The learners’ view and review of unknown words in specific context will allow them to infer the word’s meaning, and thus to learn unknown words (Wikipedia.org). Extensive reading is a kind of reading that ask the learners to read large amount of books which are relative easy and understandable for the learners. It also means reading for pleasure, because the learner read what they want to read or their favourite books. The aim of this approach is to develop the learners’ reading interest and to give them more opportunities to get a large contact with the foreign language in order to master it. Extensive reading will help the learners to understand the meaning of a text or to get the information in the text as quickly as possible. Moreover, reading is one way to get a large contact with the foreign language. However, the learners have limited time in the class to get large amount of reading practice. Therefore, they need to have their own reading practice outside the class. The reading source should be understandable and also should fit with their current level of language comprehension. Therefore, in this approach, the learners are given a freedom to choose and read their favourite books or anything that they want to read. As stated by Nancy (2000) by reading many books that fit in with their language level and also understandable for them, there will be some changes occur in the learner, such as: a.Learners become able to visually and mentally process written English in a smoother, more natural way, rather than in a halting process of translating. Because the readers progress smoothly and comprehendingly through short and easy books, they are able to understand the overall flow of stories and organization of nonfiction texts. b.The foundation of English vocabulary and grammar become better established and remembered by being processed in the mind dozens or hundreds of times in natural, comprehensible contexts. c.Many of the variations of high frequency vocabulary and grammar elements that are too numerous to learn explicitly, can be learned incidentally by reading texts composed exclusively of this high frequency lexical and grammatical core. d.Learners feel satisfied and enjoy a sense of accomplishment from reading many books on their own. This increases their confidence and autonomy. e.Learners who have experienced successful English reading on their own are more appropriate to develop a reading habit. They are more likely to read outside of their courses and after their formal education ends. The characteristics of Extensive Reading 1.Reading Material In this reading approach, the teacher need to provide the learners with large amount of books which are appropriate with the language level of the learners and also the books which the students may interested in. It will be better if the books are kept in the classroom because it will give the learners an opportunity to read in their leisure time and also give them the opportunity to borrow the book. It will also help the teacher to direct the learners to read. 2.Students choice In extensive reading approach, the learners are given freedom to choose the books that they want to read based on their interest. If the learners find difficulties in reading that books, they can return the book and choose other books. 3.Reading for pleasure and information Usually learners do not like to read. They feel frustrated to understand the reading text which is too far from their language level, because they are asked to understand the whole words in that text. It will make them do not want to try to read. In the extensive reading, the learners are asked to understand the text without forcing them to understand every single word in the text. This approach will maintain the learners’ interest in reading. 4.Extensive reading out of class In extensive reading, the teacher can persuade the learners to read a lot even outside the classroom. As stated before, when the books are kept in the classroom, it will encourage the learners to borrow books and take it home, it will help to maintain learners’ reading ability. 5.Language level The level of vocabulary and grammar in the books that the learners read should not pose difficulty. It is because the purpose of the extensive reading approach is motivating the learner to read and also encouraging the learner’s reading fluency. However, the books should not too easy, because it will lead the learners’ feeling that they get nothing from reading that kind of books. 6.Use of dictionary Reading becomes a boring activity for the learners because they need to stop their reading to look up every word that they do not understand in the dictionary. Therefore, the use of the dictionary in this kind of reading should be avoided when their reading flow. They can write or take note for some difficult words and can look them up after they have finished their reading. 7.The teacher role in Extensive Reading In the extensive reading, the teachers’ roles are to encourage, to motivate, and to help the learners with their reading. The teachers can involve their individual counseling in the learning process. This situation gives the teachers an opportunity to ask learners’ reading experiences and also ask learners’ problems in reading during or after class time by checking and commenting on written summaries that learners do of their reading (Susser and Robb, 1989). By making summaries, the learners are given opportunities to demonstrate what they get from reading and allow the teacher to check their understanding to the texts or books that they have read. The teachers’ role is also as a model for the learners. When the teachers are also seen to be a reader by the learners, it will encourage them to read. The teachers can talk in class about the books that they have been read. If the teachers are knowledgeable about the books in the class library and having them r ead, they can give recommendations to learners about what to read. The teachers can also read aloud to the learners, as a way of introducing students to different genres or individual books. Benefits of using Extensive reading technique for EFL students Many researchers have been held some research to know the benefit of using Extensive reading technique (ER) and also to demonstrate the effectiveness of ER to support the development of language acquisition for the learners. First, extensive reading can improve learners’ motivation in learning English. One characteristic of extensive reading is that the learners can choose books or articles in which they are interested because learners have their right to choose books or articles that they like to read. According to some result of experiment by Shang, Briody and Lin (2006), the learners prefer reading articles or books which they are interested in, rather than reading textbooks. Therefore, learners have more motivation to read English materials. Second, extensive reading can enhance learners’ vocabulary. In the process of extensive reading, the learners can read some words which show up frequently in the articles or books. When the learners read more and more, they will become familiar with the words that they usually read. They can understand those words and memorize them easier. In addition, learners have greater motivation to learn some special or interesting words through reading. Consequently, extensive reading can enhance learners’ vocabulary, these findings fit into the literature (Lai, 1993). Third, extensive reading can improve learners’ reading comprehension. Learners can comprehend more extensive vocabularies, build their reading ability, and access to background information through extensive reading. When learners read more, their vocabularies could be developed. Once the learners’ ability in vocabulary has been developed, it will be easier for them to get and understand the main idea from articles and other texts. Fourth, extensive reading can improve learners’ overall language proficiency. It does not only improve their reading skills but also improve learners’ skills in listening and also speaking as reported by Cho and Krashen (1994). Writing skill is also impacted by reading extensively as reported by Elley and Mangubhi, (1981) and Janopoulos, (1986). The most important thing is that extensive reading will make the learners become better readers. Research in languages learning shows that learners learn to read by reading. It means that the more they read, the better reader they become. Conclusion Extensive reading is an approach which give the learners high amount of reading chance. It is a good technique which can give the learners high contact with the target language which can help them to master the language. There are some benefits of using extensive reading for EFL learner such as: improving learners’ motivation in learning English, enhancing learners’ vocabulary, improving reading comprehension, and also improving language proficiency (speaking, listening, writing and reading skill). References Alyousef, Hesham Suleiman. (2005). Teaching reading comprehension to ESL/EFL learners. Retrieved from www.readingmatrix.com/articles/†¦/article.pdf. Bell, Timothy. (1998). Extensive reading: why? and how?. Retrieved from http://iteslj.org/articles/bell-reading.html Hafiz, F.M., &Tudor, I (1989). Extensive reading and the development of language skills. English language teaching Journal, 43, (pp 4-13) Lan, Yu-Ju., Sung, You-Ting., & Chang, Kuo-En (2006) Collaborative early reading EFL reading among distributed learners: a simulation pilot study. The JALT CALL Journal, 2006, vol.2, No.2, pp3-18. Maley, Alan. (2009). Extensive reading: why it is good for our students†¦ and for us. Retrieved from http://www.teachingenglish.org.uk/articles/extensive-reading-why-it-good-our-studentss†¦-us Mason, B., & Krashen, S. D. (1997). Extensive reading in English as a foreign language. System, 25, 91-102. Retrieved from http://www.benikomason.net/†¦/extensive_reading2.pdf Richard, R.D. The benefits of extensive reading (ER). Retrieved from www.oup-bookworms.com/†¦reading/er_article. Shang, Hui-Fang., Briody, Paul., Lin, Chia-Yun. (2006) The effect of extensive reading strategies on

Saturday, September 14, 2019

Jan Van Eyck Madonna in the Church

Madonna in a Church is a small oil panel on oak by Flemish painter Jan van Check. Madonna in a church was made between c. 1438-1440. Van Check has been traditionally credited with the invention of painting in oils, and, although this is incorrect, there is no doubt that he was the real master of the technique. The use of oil paints is very significant in this artworks luminescent quality and presentation of space. The artist creates a new relationship between the viewer and the picture.There is an illusion of a modern, tatterdemalion's scene and through this new more attraction, lifelike approach, the viewer becomes connected to the painting, not Just in physical terms, but socially, spiritually and emotionally as well. † The minute we look at it the shimmering quality of the art stands out. Being only 12. 25†³ x 5. 5†³ it's clear why its elaboration is so astonishing. The painting is very long compared to its width, emphasizing the size of the Madonna and the tall st ructure of the church that it portrays.The artwork has brilliant intense warm colors, dominating brown and red and the light illustrated with light yellow. On Madonna in a Church, the artist represents a variety of subjects with striking legalism in microscopic detail. The pigment was suspended in a layer of oil that also trapped light, this way Van Check created a Jewel-like medium. On the Madonna's crown and Jewelry we see shiny precious metals and gems and also, with the help of this technique he could give a life like impression to light. The colors are so luminous that the passage of five hundred years has barely diminished them.There are so many details and elements to discover on the painting that the eye has a constant exercise inside the picture. From the first view we can tell that the artwork is narrative and descriptive. Van Check had a sharp edged look of the world but he put this look into a fictional environment. The painting was stolen in 1877 and the frame was not f ound. Despite this absence we still have an impression of a frame because the cathedral interior is viewed at an angle. From this perspective the doorway has a frame effect to the painting.The shape of the doorway is round, following the ceiling and with this circle effect leading our eyes to the main figure, Mary. † Van Check has followed traditional theology; his realist art displayed in iconic and allusive forms the Church's teachings and popular piety. Yet at the same time, he played with symbolism, which is evidently present in the artwork. The Madonna's size is surreal, very big in proportion to the interior of the exceptionally beautiful church. This is a symbolic niche, giving her all the importance. Byzantine painters used this method for the same purpose.In the background, angels appear to be singing from hymn books or saying Mass before her altar. † The image of light has a heavy vision, the rays of the sun come supernaturally from the north to strike through the glass and hit the floor with breathtaking realism. Two lolls of sunlight on the floor in front of Mary come from a direction that defies natural law. Therefore the light is mystical, a symbol of God. We can see it penetrating the church Just as the Holy Ghost entered and impregnated the body of the Virgin, in direct opposition to the laws of flesh.The perspective and lighting seem to be so natural, until we think about it we don't see that it's unnatural, and that it is actually a sacred light. Maybe this is a way to express that what is religious was incorporated into everyday life, that even a Heavenly light had to become like daylight under Jan Van Cock's paintbrush. The virgin takes her place in the center, gently swaying, she seem to follow her own gaze. Her hair is red; throughout the ages red-haired women have had significance in the arts. They are viewed as unique and mystical, Just like Mary.She has a beautiful tracery behind her: wooden carving, the stories of her life . It is especially important in the Northern Renaissance, because they used the Juxtaposition of the presented sacred character and then an object or artwork of the exact same personage on the picture, referring to Biblical times. We see a sculpture of Christ behind her, while the baby Jesus is in her arms. She is presented in the everyday life of those people living in the 15th century and part of their modern culture. The church is richly decorated, in the Gothic style.Jan Van Check pays attention to detail in his painting of architectural interiors, done with unrelenting accuracy. The church is an important symbol of Marry chastity. It's an Ideal church, Jan Van Cock's fantasy of a perfect interior to enthrone Mary. This is a way to represent the heavenly sphere in an environment that the people of the time period can recognize. Concluding from the small size of the painting, it was not a painting designed for a huge Gothic church where most paintings were much bigger in proporti on. It was probably made for a wealthy man at the time.In the Renaissance it was common for wealthy people to collect artworks, it had a social significance. Above this, religious paintings and prayer books were manifestations of commitment to prayer. The Flemish didn't limit their demonstration of piety to the public realm, the individuals commissioned artworks for private use in their homes as well. † Ideology of the time also influenced the painting. The Madonna is holding the child that is supposed to be Christ. Her face is turned away from the child, achieving a less engaged look. The scene is all about her.In Van Cock's painting, the child is a realistic baby; emphasizing the humanity of Christ. The interpretation of this can be the fact that Mary was a human, and in the Renaissance, humanism had a very big impact. After the neglected human dimension of the Middle Ages, the Renaissance brings humanity in focus again with the development of art, technology, and inventions . † Van Check gives Mary three roles: Mother of Christ, the personification of the Christian Church and Queen of Heaven, the latter apparent from her Jewel-studded crown.The painting is majestic and luminous, it lights up like a dream. But at the same time the message is both worldly and devout, the artist set out to satisfy both demands, but in a form of realism that contained within itself a playful, even ironic attitude towards the relations existing between individuals, society and religion. Sources: Graham, Jenny. Inventing van Check: the remaking of an artist for the modern age. Oxford: Berg, 2007. Print. Harrison, Craig. Jan van Check: the play of realism. London: Reaction Books ;, 1991. 188. Print.

Friday, September 13, 2019

Sustainability and Innovation Paper Assignment Example | Topics and Well Written Essays - 2000 words

Sustainability and Innovation Paper - Assignment Example There are different sources of innovation depending on the area where the innovations are to occur. The main innovation source is change in structure where things in an organization or company will be organized and formulated in a new way. Innovations can also arise from experimentations (Rolf, 2008, p.21). This involves some empirical processes that are crucial for designing the innovation. Innovation occurs in different sectors and one of the crucial ones where it has and will continue to take place is in the construction industry. There are different types of innovations that have occurred in the construction industry ranging from the materials used to do the innovations to the methods used to do the same. In the past the topic had been ignored but from some years ago people have realized the roles that the sector plays and why changes have to be made accordingly. This is a topic that has been taken with much weight by engineers from different corners of the world. The innovations are mainly done for various reasons; (i) To reduce hazards and risks in the construction sites during the process and after the process. (ii) To reduce expenses that are incurred in coming up with complete constructions. This will mean innovating in new materials to be used in the construction processes. ... The main one that is a threat to the present generations and future generations is global warming (Elzen, Geels and Green, 2004, p.18). This is changing the environment at an alarming rate and some scientists have predicted that the situation in some areas is likely to be beyond control unless necessary measures are put in place promptly to rescue such. In United Kingdom the matter has been taken with much weight since they have recognized that the different personnel that are involved in the construction activities have slowed and even ignored preserving the environment through the different activities they undertake (Horbach, 2005, p.41). This is more in the construction industry with much force been on the small contractors. For innovations to be said to be successful, they must satisfy the needs of all stakeholders. The innovation involves a process that is arranged in a sequential manner. The first one is research that is carried out by experts in that field. After research ther e is discovery that results from the research carried out. After discovery there is development followed by patenting & approval. This is then followed by production, marketing and then lastly adoption (Fisk 2010, p.39). Innovations can be stimulated or caused by external forces or internal forces in an organization. The external forces that are likely to pressurize innovations are globalization of markets, social change, government deregulation, fragmentation of markets, and emergence of new technologies. Internal forces that can pressurize innovations in an organization are profitability, core competencies, and high-quality employees (Heinelt & Smith, 2003, p.43). Sustainable development Sustainable development is a wide concept that is minimized in definition to mean

Thursday, September 12, 2019

Marketing plan Essay Example | Topics and Well Written Essays - 2500 words - 4

Marketing plan - Essay Example The collections include ancient vessels and artefacts. These vessels were mostly used in the period between 17th and 18th century. The pricing structure is such that individuals willing to subscribe as members pay $15 while household customers pay a fee of $20.The Museum is one of the leading museums in UK. Television, Magazine and radio advertisements are mostly used in promoting events. The strategy for implementing the market plan focuses on three main areas. These are product, promotion and pricing. The Museum intends to increase the quality of services it offers while at the same time employ a pricing technique that will attract more customers and the same be financially satisfying. Promotions and advertisements are crucial in any marketing plan and a strategic approach shall be used to ensure this is done correctly. Aberdeen Maritime Museum gives the story of Aberdeen city’s lengthy bond with the Sea (Lamb, 123). The award-winning museum is situated on the famous Shiprow and integrates Provost Rosss House. The Museum is home to a unique collection made up of fast sailing ships, port and fishing history. It is a unique site being the only place in Britain where one can see North Sea oil industry. A marketing plan is a document that helps managers in strategizing on how to improve the performance of that business in a given sector (Runyard, 105). A good marketing plan should be able to give solutions to performance issues relating to a business. A marketing plan contains various components that analyze the current scenario and design a strategy to improve the performance of a business (Burnett, 108). This marketing plan sets out a convincing and inclusive vision for Aberdeen Maritime Museum; a vision, which is firmly in line with mission of the biggest public art gallery in the north of Scotland. Aligned with Scotland’s national strategic and performance agendas, this plan and its

Wednesday, September 11, 2019

Marketing Essay Example | Topics and Well Written Essays - 250 words - 12

Marketing - Essay Example Here all the unattractive ideas and unfeasible ideas are weeded out leaving only the ideas where future action is possible. Concept Development and Testing: Here in this stage the idea is presented to the customers and their views and opinions of the ideas are documented. This eliminates the risk of any losses if the ideas are not accepted by the customers (Kahn). Business Analysis: This stage involves the business and financial analysis of the ideas and here the financial risks and the other business related analysis are completed. Prototype Development: Here the idea is developed and the product is developed in the physical form and the basic marketing strategy is developed. Test Marketing: At this stage the company puts the product up for sale in a few areas to check for the performance under the marketing plan (Jobber). This provides an insight to the company for the effectiveness of the marketing strategy and the demand of the product. Commercialization: The last stage of the ne w product development stage is the commercialization, where the complete marketing plan is developed and the full production is set into action